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WAR's anti-gold-selling policy challenged

Shawn Schuster

We're well aware of Mark Jacobs' and Mythic's views on gold sellers in Warhammer Online, but what about the opposite side of the fence? Could gold sellers in a young, potentially top-selling MMO actually help the game develop and attract the adult working class? That's what Gigaom's Wagner James Au argues in a recent article.

"When launching a big-budget online game, it doesn't strike me as a very good idea to risk alienating nearly a quarter of your user base right out the gate. That, however, is likely to be the consequence of an extreme anti-gold selling policy at Mythic Entertainment," writes Au. He also cites research by Nick Yee, who is fast-becoming the most popular gaming-related research scientist, stating that gold-buying is done mostly by those ages 35 and older, who don't have the time to play as those younger gamers.

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