renew the turntable-based rhythm game, announcing partnerships with DJ equipment manufacturer Numark and hip-hop producer Quincy Jones III, along with Genius Products and Genco Interactive. Dubbed, Scratch: The Ultimate DJ, the game will be played using a turntable controller, the "Scratch Deck," designed by Numark, which promises to "allow players to re-imagine songs on the fly and add their own creativity" (no word on an MC counterpart -- or b-boy, for that matter). 7 Studios joins Activision and presumably any other company with half a brain (you listening, Konami?) as it vies for precious mindshare of the next potential gaming phenomenon.
Scratch is scheduled for release on PlayStation 3 and Xbox 360 next spring and features "distinctive urban environments" and "original recordings from the catalogs of many top urban artists." Are we sensing a theme here?