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Nielsen VideoScan High-Def market share for week ending October 5th, 2008

Ben Drawbaugh

What a week for Blu-ray where -- according to Nielsen VideoScan data from Home Media Magazine -- revenues were an all time high and over twice as much as any other week, ever. Looking at the top twenty it's very apparent this was due to Iron Man, which sold like 20 times more copies than any other release. Iron Man was also able to steal 17 percent of the sales from DVD, which is the highest we've seen from any other day-and-date non-boxset release, ever. This is a great start to the fourth quarter for Blu-ray and while next week doesn't have any titles anywhere near as popular as Iron Man, it does have a wider array that will appeal to a broader audience. This combined with the historical tread that shows that home media sales are up during poor economic times, should make for a very Blu Christmas.

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