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BlizzCon 2008: Rob Pardo talks Battle.Net monetizing

Kevin Kelly

Not everyone was thrilled with the weekend news that Blizzard is looking to monetize Battle.Net in some way. So we made that one of the first questions we asked Blizzard VP Rob Pardo. The good news is, they're not going to make Diablo III subscription based. Find out everyone he told us after the break.

So Julian Wilson told us that you guys are looking monetize Battle.Net in some way. Is that right?

Wow, that's an evil way of putting it. Julian's turning into a business guy on me. Here's the way I would put it. We're definitely not looking at turning Diablo into a subscription based game. It's clearly not an MMO, so it's not appropriate to do a business model like that. The way we approach all of our games now, is we come up with what we think is a great game, and then we wrap the appropriate business model around it. If that's just a box price, then that's that.

With Battle.Net we're definitely looking at possible different features that we might be able to do for additional money. We're not talking about Hellgate or anything like that. We're not going to tack things on. I think World of Warcraft is a great example to look at. We charge people if they want to switch servers or if they want name changes, things that aren't core to the game experience, they're really just optional things that some people want. It takes us some development work to do it, so it makes sense to charge for it. We would never do something like say to get the full game experience, you'll have to pay extra.

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