One of the Technology writers, Murad Ahmed, from the U.K. Times went to BlizzCon this past week and apparently had a pretty good time. I'm positive he doesn't actually play the game, and he admits to being a little lost, especially when it comes to the frenetic action of the professional arena tournament (although, truthfully, I often have a hard time following it too). But he did seem to hit upon the major draw of the convention -- namely, getting to hang with your fellow gamers, and hopefully guildies if you're lucky, and enjoying a giant get-together where the person next to you is virtually certain to get a WoW-related joke.
As a bonus, Mr. Ahmed got to interview James Taplin, one of our readers (BlizzCon attendees will know him as one of the people at the WoW Insider meet-up, and later the 3rd place winner in the /silly competition), who confirmed that the social aspect of both the game and convention are really the big attraction. I think it's precisely that aspect that has a tendency to be somewhat overlooked by the mainstream media (although let's face it; it's probably not something you'll pick up on unless you've played the game with people you genuinely like), but the Times also covered the WorldWide Invitational here, so they're no strangers to Blizzard events. While there's no information in the article that's really new, it's an interesting and generally positive perspective on the convention.
Thanks to James and Rhys for writing in!