Obama ad appears in Burnout Paradise [Update]
[Update -- Though Ms. Rockwood was unclear in her response to Gigaom, MTV Multiplayer has discovered that, for whatever reason, the ad only appears in the Xbox 360 version. Furthermore, a certain AlexW at Criterion Games have stepped forward to say the advertising in Burnout Paradise do not fund the awesome updates they've been providing. So now the question is, what do they fund? Thanks, Enrique!]
Enjoying those free Burnout Paradise updates? Well, they are free partly due to the in-game advertisements, such as this one placed by Democratic Presidential Nominee Barack Obama. Holly Rockwood, director of corporate communications at Electronic Arts, has confirmed that the above ad is an official one placed by Senator Obama's campaign team.
Rockwood explains that EA will "accept advertising from credible political candidates ... Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams."
Obama's use of in-game campaign ads strikes us as a bit strange -- because as of yesterday, Senator Obama is still placing television and video games (and yes, bad parenting too) at the forefront of the causes for underachievement.
[Via Joystiq]
