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Obama takes campaign to Burnout's Paradise City

Ross Miller

It looks like US Presidential Nominee Barack Obama is seeking out the oft-overlooked "virtual maniac driver" voting bloc. Gamers who fire up their copy of Burnout Paradise for Xbox 360 will notice that some of the bilboards now feature an advertisement from Obama that says early voting has begun and features the URL of his campaign website.

Electronic Arts Director of Coroporate Communications told GigaOM, "I can confirm that the Obama campaign has paid for in-game advertising in Burnout," while also noting that they accept ads from "credible political candidates" and that such ads do not reflect the opinion of EA or its employees. As recently as yesterday, Obama is still citing video games in stump speech about underachieving kids.

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