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Analysts see World of Warcraft adding another million subscribers

Michael Zenke

Despite the success of Warhammer Online, analysts looking in on the MMO industry are of the opinion that Wrath of the Lich King will be another huge win for Blizzard's World of Warcraft. In fact, Eurogamer reports, Colin Sebastian at the Lazard analysis firm thinks the expansion will tack on another million subscribers to the game's already somewhat ludicrous playerbase. Over the next month he sees the game topping the already 12 million users they're already collecting revenue from.

He specifically offers his opinion that Warhammer Online probably won't be that big a deal for Blizzard: "We do not expect [Warhammer Online to have] a significant negative impact in the near-term on World of Warcraft - and note that preorders of the upcoming [WOW] expansion pack rank as one of the best selling games on and other retail websites." Eurogamer snarkily notes that if 'talking to fanboys and reading Amazon's top lists' is research for financial analysts it's no wonder that the markets are in the drink.
One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!

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