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Motorola intros avant-garde $2,000 AURA, markets it like a Rolex

Darren Murph
10.21.08
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We can't remember the last time we purchased a phone because it possessed 700+ individual components, a stainless steel housing or a front plate that takes a fortnight to create, but Motorola's hoping you start to care about that kind of minutiae right about now. The admittedly gorgeous AURA (previously coined V70) is the world's first handset with a 16-million color circular display, and aside from making / receiving calls with the utmost clarity, it also boasts a Swiss-made main bearing, 62-carat sapphire crystal lens, a 2-megapixel camera, stereo Bluetooth, microUSB port, quad-band GSM connectivity, a microSD card slot, multimedia player and up to 7.3-hours of talk time (400-hours in standby). The 4.97-ounce handset is available exclusively from the MOTO STORE for $1,999.99, with pre-orders shipping out beginning December 4th. Who's in?

[Thanks, Paulo and Jake]

Read - Dedicated AURA website
Read - Motorola AURA press release

Gallery: Motorola intros avant-garde $2,000 AURA, markets it like a Rolex | 6 Photos

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