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Gears of War 2 'Last Day' ad as haunting as 'Mad World'


We're sure it'll be endlessly debated, but the Gears of War 2 ad "Last Day" may have just topped the moving and oft-parodied "Mad World" ad for the first game. The 60-second commercial features the track "How it Ends" by DeVotchKa (available from your preferred online music store).

Before screaming that the ad "totally rips off" the original Gears ad, it's probably good to know that it was created by the same team that designed the first. Check out "Last Day" after the break. Now, if only the game can pull off the ad's emotional tug ...

[Thanks to everyone who sent this in.]

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