recent triple-A MMOs have shied away from a downright challenge to competing with World of Warcraft's behemoth subscription numbers, EA Games president Frank Gibeau and LucasArts' online chief Tom Nichols have come right out and said that Star Wars: The Old Republic has the potential to be bigger than WoW.
According to a recent interview with videogaming247, BioWare's newly announced MMO has very high expectations. Both Nichols and Gibeau seem very confident in the power of the Star Wars brand to take the game higher than any other MMO has gone before. "This is going to be a powerful category and there's lots of ways to compete in this category," Gibeau stated. "[Blizzard] created a much larger opportunity for everybody else, but that doesn't mean it's going to stay that way."