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Nielsen VideoScan High-Def market share for week ending October 19th, 2008

Ben Drawbaugh

For the third week in a row Blu-ray has managed over 10 percent of the home media market share of the top 20 titles according to Nielsen VideoScan data courtesy of Home Media Magazine. The numbers this week were delayed a bit for whatever reason, and at the same exact time, we only got to see the top ten, instead of the top twenty titles. But no matter, the undisputed top seller this week was Indiana Jones and the Kingdom of the Crystal Skull -- wow, what a mouth full. Indy's latest adventure easily outsold the competition leaving the three week old Iron Man in the dust by about three to one. The truncated chart does make it impossible to see how many choose the Blu-ray version though; but one thing is for sure, it wasn't more than 17 percent. We do know that the DVD version outsold Iron Man by closer to five to one. As expected, the latest Matrix box set did pretty well this week, as the DVD re-release was tied at number eleven on the DVD charts, the Blu-ray version not only hit number three on its respective chart, but also managed over 95 percent of the market away from the SD version. There is little doubt that next week's sales will be down, but that is assuming that all the Bond movies won't sell well and at the the same time, the Incredible Hulk won't sell as well as Indy.

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