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Linden Lab sets sights on government

Tateru Nino

Not all that long ago, if you wanted a piece of Second Life Linden Lab would be just about the last organization to deal with you. Linden Lab was all about the platform. If you wanted help setting up shop, or a marketing presence, to the Lab you were no different from any other customer.

Those days, apparently, are over. Linden Lab has partnered with Rivers Run Red, and is now in the business of marketing and selling solutions. While a jump in new sales and marketing staff (like European Marketing Director, Clare Rees) are now old news, Linden Lab has a new hire from Washington DC.

That's Scott Sechser, former Operations Manager at the White House. That's the one at 1600 Pennsylvania Ave NW.

Sechser is the new Government Accounts Manager at Linden Lab, which involves the care and feeding of government clients, as well as marketing and sales work to land new government customers.

It isn't any stretch to assume that Immersive Workspaces 2.0 is going to be the chef's special on that menu.

Sechser's career kicked off in 1995 as an intern for US Senator Larry Pressler, then Field Director for the Bob Dole for President campaign the following year. Then a stint at Aspect media, before spending nearly five years as the Operations Manager at the White House. Finally, Sechser worked in Special Projects for the US Department of Health and Human Services before being hired by Linden Lab last month.

All in all, we've seen a profound psychological and philosophical shift at Linden Lab this year, essentially not only reversing their overall hands-off policy, but growing a sales, marketing and account management team that may soon exceed the size of the Linden Lab's core development team at this rate.

Are you a part of the most widely-known collaborative virtual environment or keeping a close eye on it? Massively's Second Life coverage keeps you in the loop.

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