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Dash cuts 50 employees, drastically changing business model

Darren Murph
11.03.08
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It's hard to say if Amazon's recent fire sale of the Dash Express was an indicator of all this, but Dash is making some serious changes, regardless. Reportedly, the outfit has slashed 50 employees -- or around two-thirds of its workforce -- which will leave 30 workers who will operate primarily in engineering and support. According to now-CEO Rob Currie (who has replaced founder Paul Lego by Lego's choice), Dash "wanted to launch its device in the retail channel, but the economic changes made it rethink its business focus." To that end, Dash will actually cease making and selling its own hardware, and instead it will "license its platform to makers of automobile on-board navigation systems, smartphones, netbook-style mobile internet devices and other consumer electronics." So, what does it all mean? It could mean that the connected Dash platform is on the way to an automobile or cellphone near you, but we suppose only time will tell. As for existing Dash owners? Continued software updates and an online Dash Driver Network has been promised.

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