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Ripples from Circuit City and Tweeter to affect upscale dealers?

Steven Kim

It's not like folks in the market for custom-install gear go to big box retailers like Circuit City and Tweeter for their "fix," but who can deny the way that those Sunday paper ads get the imagination going about how to improve your digital lifestyle? Prognosticators of all things CE, NPD Group, says that the diminishing fortunes of these big box stores will be felt at specialty dealers, and not necessarily in a good way. Sure, the disappearance of all that advertisement money from the CE pool might hurt awareness; but in the end, we know all those displaced regular customers of Circuit City and/or Tweeter will need to shop somewhere, so it's also an opportunity for smaller shops. Tough times are ahead, but there's also opportunity for retailers who can provide top-notch service.

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