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Apple poised to become a mobile gaming force

Welcome to last year, Business Week. Their writer Arik Hesseldahl has a story up about how Apple seems poised to take over the mobile gaming world this holiday. He's been playing with an iPod touch and the games available on the App Store, and he's ready to drink the Kool-aid: what Apple's assembled on their mobile devices rivals some of the experiences on the Nintendo DS or Sony PSP.

Not really news to us here at TUAW, of course, but he's right about one thing: this holiday is all-important for Apple in finding a foothold with the iPod touch. Halloween's over, gift shopping is only a few weeks away, and Apple needs to prove why people interested in handheld gaming should pick up a touch before the DSi (and its App Store-style online store) or a new Sony device make their way to our shores.

The good news for Apple is that the games are getting better, and that the touch brings a lot more functionality to the mix (iPod, utility apps) than a dedicated gaming device would. But then again, Nintendo and Sony are established brands for gamers, and even kids looking for a game machine from Santa probably won't have an iPod touch first on their list. We'll have to see how it all plays out.