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EA's Board of Directors breathes in Oxygen founder

Jason Dobson

Geraldine Laybourne, the founder of women's cable television channel Oxygen, has joined the Board of Directors at Electronic Arts. Prior to creating television programs that pander to the fairer sex, Laybourne also worked for Nickelodeon, where she was instrumental in launching the station's window into the past that is Nick at Night.

While it's pure guesswork as to whether this move was more driven by Laybourne's business savvy or EA's continued interest in putting games in front of women, families and tweens, we imagine that both played a vital role in getting the TV exec to hop on board.

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