But the two products could hardly be more different. Whereas REDFLY is a smartphone companion, Peek is a smartphone alternative featuring a slim design and a commitment to simplicity that borders on obsession. For example, Peek, like many modern smartphones, will attempt to guess your mail server information by your e-mail address. But if your e-mail address stumps it, there is no way to enter a server name or IP address manually. This omission is intentional, according to Peek, which didn't want consumers to have to find out technical settings. Instead, customers are directed to contact the company's support line where a customer service representative will set up the account for them.
The approach is in lockstep with the device's target market -- busy and less technical consumers, particularly young mothers, who find themselves increasingly dependent on e-mail and don't want the complexity of a smartphone or the high cost of running one on a 3G network. Peek provides an alternative to a growing movement within the cellular industry to force minimal data plans on advanced phones. And for consumers who find carrier stores less than inviting, Peek is sold at Target, and it works.