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Nielsen VideoScan High-Def market share for week ending November 2nd, 2008

Ben Drawbaugh

For the first time in over a month Blu-ray dips below 10 percent market share in the Nielsen VideoScan numbers courtesy of Home Media Magazine. This is clearly due to the lack of interest in Tinker Bell by the Blu-ray crowd, which on Blu-ray was outsold by Journey to the Center of the Earth by over 2:1, but on DVD perform almost exactly the opposite. In fact the Blu-ray version of Tinker Bell couldn't even mange 3 percent of DVD's share, and even Journey only managed half of what the Hulk did last week at about 10 percent. For the most part, these are the only two new releases that did anything as none of the others that week managed to crack the top 5 on the Blu-ray chart. The Polar Express was barely outed at number 6, only managing to sell 18 percent as many copies as the number one title. Next week will probably be very similar as Kung Fu Panda will be about as popular on Blu-ray as ol' Tinker, but we'll be looking to see if any of the Ape movies can move the charts.

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