It's possible that MediaFLO hasn't read the writing on the wall, but despite the fact that mobile TV isn't being adopted at a wild rate, the Qualcomm subsidiary is still trying to expand. In fact, a recent report states that MediaFLO is looking to serve 108 markets by the end of 2009, up from 62 markets currently. Speaking to where it hopes to pick up traction, Bob Bradley, MediaFLO USA's Senior Director of Content, stated that MediaFLO is "starting to see success in offering both temporary channels and access to live events." Furthermore, the firm is expected to launch three new channels based around original content, and it's hoping to lure in "well-established Hollywood talent to help develop even more original content." We can't say that all of these ideas have fail written all over them or anything, but we still see a steep, steep road ahead for all mobile TV firms looking to gain popularity, MediaFLO included.