Research finds that people still heart physical discs, greatly prefer Blu-ray to streaming

While the "HD streaming rulez!one11!1!" bandwagon was quickly filling up after Netflix announced that it would be bringing such a service to the Xbox 360, the numbers just don't substantiate the claims that physical discs are doomed anytime soon. Sure, for the budding technophile, streaming is just the next great thing, but for the average joe / jane, the tried and true disc still holds a great deal of importance. A recent study by market research firm SmithGeiger found that out of over 2,000 surveyed, "HDTV owners familiar with Blu-ray favor the format over downloading and streaming by a margin of nearly 10-to-1, with about 70% of respondents citing the fact that there's a physical disc to keep as a key factor in their decision to buy Blu-ray." It also found that 96% of BD users were "familiar with downloading and streaming services, but that two-thirds believe watching a movie on Blu-ray is a better overall entertainment experience." Sure, BD has its flaws, but not having to re-rent an HD film after a remarkably short 24-hour window sure is nice, huh?

[Image courtesy of TechFresh]