Take-Two Interactive considering subs and microtransactions for top titles
Subscriptions have been the bread and butter of MMOs since the days of Ultima Online, but subs may be coming to some popular standalone PC titles from Take-Two Interactive, presumably the Grand Theft Auto franchise and BioShock. Brian Crecente of Kotaku reports that "at the BMO Capital Markets conference, Take-Two head honcho Strauss Zelnick seemed very up on the idea of downloadable content, micro-transactions and even... subscriptions."
This falls in line with their business model of periodically offering downloadable content to either extend the storyline of a game, or to simply offer varied gameplay experiences. Downloadable content and microtransactions could solve some of the issues game publishers have with their titles being re-sold, allowing them to have a continuous revenue stream, and perhaps dissuading many consumers from reselling that game in the first place. Regular content refreshes could ensure that these games don't go stale and end up relegated to a dusty bookshelf. Zelnick implied that this business model, should it come to be, would likely only affect Take-Two's biggest titles. This implies changes to the business models for Grand Theft Auto and BioShock, although the words "Midnight Club Online" also seem apt.
But do you feel that adding the trappings of the MMO business model, namely subs and microtransactions, would enhance your experience with a standalone title, both as a gamer and as a consumer? Are more MMO-like PC games a good thing, or are you more of an MMO purist?
