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LodgeNet acts to keep OTA signals alive in analog hotels

Darren Murph

LodgeNet is looking out for hoteliers and hotel guests who actually want to watch a little TV while traveling after February 17, 2009 by rolling out a digital transition roadmap to bring venues up to speed. Granted, most hotels don't rely on analog OTA signals to begin with, but for those that still do, it's hoping to "propose a customized solution for each property." In other words, it'll see if analog OTA is still in use, and then offer a marked-up installation of DirecTV and / or a gaggle of DTV converter boxes -- brilliant!

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