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Blizzard has no plans to change World of Warcraft's subscription rate

Michael Zenke

In another chat with MTV's Tracey John, this time held in an NYC Best Buy during the Wrath of the Lich King launch, Blizzard CEO Mike Morhaime had some interesting things to say about the economics behind World of Warcraft. Despite the game's towering success, 11 million players and a thriving community, the Blizzard folk have no plans to change the way they charge US customers. John ties this in with the recent announcement of plans for a subscription-based Guitar Hero series, something Morhaime says Blizzard had nothing to do with.

He goes on to note something MMO players have long used as a talking point for their hobby: the extremely low rate of cost for content. "If you look at other choices that you can make - like going to a movie with a date - you've already over 15 dollars for two hours. I think that players really see that in terms of value for their entertainment, that this the best value that they can find right now." The CEO states that so far the company hasn't been affected by the country's economic downturn, and they have hopes they won't see any problems moving into the winter months. Click through to read the full interview, which touches on the company's enthusiasm for their new expansion and their plans for future content expansions to WoW.

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