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Eidos UK blocks Tomb Raider Underworld reviews below 8/10

Justin McElroy

Reps from the UK PR firm for Eidos have confirmed that they're asking publications not to release any reviews for Tomb Raider: Underworld below an 8/10 until Monday. The firm says they're doing so at the request of Eidos, which is trying to manage the scores for as long as it can. The game is currently sporting a 78 on Metacritic.

Really Eidos? Really? You didn't lose enough goodwill being blamed for getting the world's most popular video games journalist fired and bringing a respected games portal to its knees? (Yes, we know you denied any involvement. This sort of thing certainly makes that seem credible.) You thought maybe journalists would keep this quiet because you were buds? Because they were worried about not getting advance copies of Just Cause 2?

Note to Eidos: Stop being evil. That is all.

[Update: The head of Barrington Harvey, the UK PR firm, is playing defense, with director Simon Byron saying, "Any site, be it Gamespot or whoever, is entirely within their rights to post whatever score they want and no-one is under any sort of obligation to delay any review." It should be noted that "being obligated to" and "being asked to under penalty of being blacklisted" are two very different things. Not that we think that happened, of course.]

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