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BDA gives European update: Blu-ray lookin' good across the pond

Darren Murph

Despite the general lameness of the economy at large, Blu-ray seems to be faring at least decently well overseas. We already heard that Blu-ray Disc sales were up 396% in the UK year-to-date, and we're getting even more positive vibes from a BDA European Promotions Group seminar held in Amsterdam this month. According to Frank Simonis, chairman of the aforesaid group, [Blu-ray] is "experiencing strong and solid growth in every national territory [in Europe]," even with the economic situation taken into consideration. Also in attendance was FutureSource Consulting's Jim Bottoms, who boldly predicted that "in Europe, by 2012, about one-quarter of homes will have a standalone Blu-ray Disc player." 'Course, that's just wild speculation at this point, but at least we've a target to look back on and see just how accurate this fellow was / wasn't. [Warning: PDF read link]

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