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UK watchdog bans 'really fast' iPhone TV ads

Robert Palmer

The BBC reported today that a TV ad for the iPhone has been banned in the UK by the government's advertising standards watchdog group for being misleading.

The Advertising Standards Authority received 17 complaints about the ad above, which showed web pages, the Maps application, and mail attachments loading in fractions of a second. The group said that the ad "led viewers to believe that the device actually operated at or near the speeds shown," the BBC story read.

The ASA said after reviewing the complaints, "Because we understood that it did not, we concluded the ad was likely to mislead."

Apple argued that the claims in the spot were "relative rather than absolute in nature," comparing the 3G speeds to the speeds of the first-generation iPhone. Nevertheless, the ad cannot be run on UK airwaves again in its current form.

One of the complainants was a man named Roger Browning, who said in a post at The Guardian that he complained about the advertisement as retribution for a bad customer support experience he had with O2.

Apple has run afoul of the ASA before, with a claim in August that the iPhone could view "the whole Internet." Since the iPhone doesn't support Flash and Java, the agency decided the ads were misleading, and yanked them off-air.

[Via MacDailyNews.]

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