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Beijing Olympics, DTV transition to thank for skyrocketing STB adoption in China

Darren Murph

While we doubted ABI Research's assertion set-top-box shipments would peak in just over three short years, new data from the house of CCID Consulting sure helps substantiate that very notion. The outfit has taken a cold, hard look at STB adoption in China, and what it found was that citizens were snapping 'em up this year like never before. The numbers show that sales were up 83.4% for the first three quarters of 2008 compared to the same window a year ago, and a couple of main occurrences were to thank. First off, the drive towards ditching analog signals in favor of digital has increased adoption and awareness, and also, many locals picked up boxes in order to either catch the Beijing Olympics more clearly or in high-definition. The takeaway? If China's already buying in big to set-top-boxes, maybe that 2012 prediction isn't so off base after all.

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