Criterion. First you make the totally necessary leap to Blu-ray, and now you've opened your mind to digital distribution. The recently launched Online Cinematheque gives viewers the ability to catch short clips of select films online for free, and if they're really intrigued, they can cough up $5 to watch the whole thing. Afterwards, if they've discovered one of their new favorite films, Criterion will put the $5 rental fee towards the purchase of the title on DVD / BD. Sorry for just providing you with a portal to kill hours upon hours of free time.