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Red Bull to be first company to charge into Home

Jem Alexander

The first third-party partner for Home, Sony's upcoming social networking platform, has been revealed. Revolution is reporting that Red Bull will have its own Home space, dedicated to the real-life Red Bull Air Race. The space will include "an aeroplane racing game based on Red Bull's real world Red Bull Air Race series."

The brand marketing manager for Red Bull UK, John Beasley, says "the game gave us the first opportunity to recreate in the gaming world what we try to do in the real world, which is to facilitate interaction, to give people stories, memories, experiences and a really good opportunity to interact with the brand." Calling Home an "easy environment for brands to take that first step into gaming." No doubt that means we'll be seeing a lot more non-gaming brands coming to Home in the future.

If you want to know more about some of Home's upcoming content be sure to check back with us later in the month.

[Thanks Lee!]

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