Executive producer for Lord of the Rings Online Jeffrey Steefel doesn't seem to have any interest in mimicking his companies competitors. He recently told gamesindustry.biz, "We have been driving our content strategy based on our game and our audience," adding, "What other folks do is driven by their needs." You really do have to appreciate a company that knows where its livelihood lies.
So players can expect the same amount of book updates and further yearly expansions, which sounds like it can only be a good thing for a game that at launch was often tagged with the, "Not enough to do at end-game" complaint. It doesn't seem like that's ever going to become a problem again, however.
Check out our latest episode of Massively Speaking, featuring a discussion with none other than Jeffrey Steefel himself!