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Bizarre survey finds digital copy preferable to downloading

Darren Murph

Maybe we're just off our rocker, but we can't figure out what NPD Group hoped to actually discover from this here survey to save our lives. Apparently these folks asked around 1,500 movie buyers (read: clearly not movie thieves) if they preferred purchasing a video that included digital copy or simply downloading it from the internet. Shocker: 79% said they favored the digital copy, while only 21% confessed that they'd rather get a low quality rip from a shady website that could potentially infect their computer with some rare strain of virus. Seriously, what's the point? If you're buying a film in the first place, why wouldn't you want the studio to do the hard work for you and include a portable copy? At any rate, this groundbreaking poll also revealed that 38% of those interested in digital copy "appreciated having a physical disc as a backup," while 27% admitted that they would be "more inclined to buy a portable device in order to take advantage of the digital copy feature." Moral of the story? Let us know, will you?

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