The Toys "R" Us flagship store in Times Square now features a 1,000 square foot Nintendo
store inside of it. The Nintendo section features a DS bar with eight playable handhelds, a gallery of Nintendo images and is staffed by "Nintendo experts." It's really not that different from what you'd find at the Nintendo World Store, near Rockefeller Plaza.
Although we don't quite get the point of this second store (other than to make loads of money, of course), it certainly speaks to the power of the Nintendo brand ... especially among the TRU demographic.