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Nielsen VideoScan High-Def market share for week ending December 14th, 2008

Ben Drawbaugh

The Dark Knight didn't disappoint anyone this week as it clearly outsold any other title (this week and the history of Blu-ray) by an unprecedented level according to Nielsen VideoScan numbers courtesy of Home Media Magazine. Although TDK didn't make the top 10 on Blu-ray's market share chart this week -- thanks to a number of catalog titles, which are obviously availability at a great price somewhere -- based on our estimates it managed just under eight percent of DVD's share. This is barely half of what Blu managed overall, which was at an all time high of 14 percent -- the highest before this was October 5th (Iron Man) at 13 percent, but that week had less than half the revenue at $26 million. Speaking of revenue, this is the most money ever spent on Blu-ray in one week, and by a long shot. In fact this is close to what Blu-ray would make in a month. It truly does look like a Blu Christmas especially if you consider how many more DVD players there are out there. We can't say we blame anyone, with Blu-ray players selling for a little as decent upscalers, why not enjoy some real HD?

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