The adage usually goes "it's hard to find good help these days." And it's all too true in the gaming industry. While other industries may shun players of MMORPGs, game development companies are actively looking to recruit top-notch talent. Competition is tough to get the best developers, especially when the projects they might be working on cannot be revealed. So to break the monotony of typical recruiter phone calls, Red 5 came up with a unique way to get potential employees interested.
Their Golden Ticket system sent 100 developers an unmarked FedEx box. Inside was another box, labeled 1, that featured art from the game under development and looked vaguely like it might have come from a Mission: Impossible set. Then, in a sort of modern Russian nesting doll manner, the potential employee uncovered the full group of five boxes. Within the fifth box was an iPod, personally engraved for that recipient, along with a code to enter on the Red5 website. The iPod, once hooked up with the site, played a personalized message inviting the developer to the Red5 offices to check out the facility and interview. Quite a unique, if paranoia-inducing, way to get new applicants.