Sega, THQ stop joint European event to renew focus on E3
Sega and THQ will not hold their European business summit this year, instead shifting focus to the reborn E3. MCV reports that following the death alterations to E3 in 2007, the two companies created the summit as an alternative to showcase products in Europe. Sega Europe President Mike Hayes went so far as to say that he "encourages" all its customers and media partners to support the E3 event in June. Hayes continued that Sega will still support some European trade shows, but that the business summit it held is "no longer required."
Microsoft already stated it plans to come big to E3 this year. If we keep hearing reports like this leading up to the event in June, this might very well be a true rebirth of the garish spectacle that industry folks loved to hate to love.
