Hot girls slicing up zombies is something we can immediately identify with
If you've ever lamented the lack of localization love shown to some of Japan's more obscure titles, you've probably overestimated their Western appeal. Alison Quirion, vice president of marketing for D3 Publisher, demonstrates considerable expertise in the matter, telling GameDaily about some of the discernible elements one seeks out in import-worthy titles. "Among the titles we have access to, we localize the ones that will have a certain appeal and are about pure fun experiences," she explains. Also, "we thought there was a bunch of gamers who'd dig hot girls slicing up zombies; its something that I think most gamers can immediately identify with."
Before we reach for our intellectual facades in unison, let's hear what David Pava, president of a marketing consultancy called "Problem Solver," thinks about the upcoming OneChanbara: Bikini Zombie Slayers. "There is still that deep story in the game," he says, noting that recent advertising has "to get people aware of the game and make them understand the basic concepts of the game." Presumably, the Bikini Zombie Slayers subtitle failed to make it clear that the slayers (and not the zombies) are the ones wearing the bikinis.
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