GH World Tour full band kit outsells guitar bundle, standalone game
Using figures provided by Wedbush Morgan analyst Michael Pachter, Gamasutra has put together a brief sales analysis of Activision's Guitar Hero World Tour. With three different bundles available at different prices, you might be surprised to learn the full band kit -- priced at $190 -- outsold both the guitar bundle and standalone game from October 2008 through January 2009.
The full band package accounts for 41% of overall sales, with 35% going to the guitar bundle, leaving 24% for the standalone game. Taking the price of each bundle into account -- the guitar bundle is $90 and the game $60 -- Gamasutra points out that the full band bundle accounts for a full 61% of the revenue generated by Guitar Hero World Tour.
As Gamasutra notes, the numbers seem a bit surprising given the number of compatible instruments already in gamers' hands when World Tour released, especially those of the original Rock Band, which released a year earlier. Impressive as the numbers may be, it's hard to believe Activision will be able to push as many full kits with future iterations of the franchise. That's what new instruments and accessories are for.
