Activision: Blur 'to do for racing what Call of Duty did for shooters'

Activision has big hopes for Bizarre Creations' upcoming racer, Blur. Following the company's revenue report yesterday, CEO Michael Griffith said that Blur "brings real innovation to the racing category and is looking very strong." According to MCV, he noted that Activision would be "targeting Blur to do for racing what Call of Duty did for shooters," which, in layman's terms, means selling a lot of copies.

Griffith says to expect Blur at next month's E3, and you can believe that we'll get our hands on it the first chance we get.