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ScrollMotion's Iceberg in-app bookstore announced for iPhone, ready to take on the Kindle?

Over at WWDC (you may have heard about that event, right?), Apple's just announced ScrollMotion's Iceberg in-app bookstore for the iPhone. It's going to host more than 500 bestsellers, 50 major magazines and about 170 daily papers, with a total of over a million books at launch. Sounds like Apple's ready to take on the big boys at Amazon (who, at this writing, has about 250,000 books in its Kindle store)! More details as we get them.