The Shack, short on money for new signs, asks for your help

Joseph L. Flatley
J. Flatley|08.05.09

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The Shack, short on money for new signs, asks for your help

Like the rest of America, we've gotten some serious LOLs out of Radio Shack's current bid for relevance. But, as you know, rebranding comes at a price -- all those new signs excising the word "Radio" from the chain's storefronts aren't exactly cheap, you know. That said, we were equally amused and annoyed by today's email blast urging consumers to carry around little pieces of paper with the word "THE" printed on it. That way, you can obscure the offending noun whenever you find yourself within close proximity of one of these signs -- saving the company money on signage and increasing brand recognition in one bold move. Still unclear of the concept? Get yourself detailed instructions after the break, or hit up that read link to catch some rockin' videos on the company's Facebook page... and prepare to be underwhelmed.


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