iRex readying wireless e-reader while Plastic Logic's own snags $299 price point

Who says the world stopped reading decades ago? With CES 2010 looming ever closer, it looks as if 2010 may end up being the year of the e-book reader. Amazon's got a few Kindles out, Sony's now vying to compete on price, Hearst is doing whatever it's doing, Plastic Logic is jumping in early next year and even iRex is purportedly hoping to issue a consumer-centric alternative. Speaking of those last two, we're hearing that Plastic Logic's long-awaited entrant into the e-book reading world will "be launched in the US at the beginning of next year at a similar price to the Kindle, which starts at $299," while a UK launch is expected in late 2010 or early 2011. As for iRex, the mockup you see above portrays a wireless device with an expansive 8.1-inch display, inbuitl 3G, a full touchscreen and a fall 2009 release date. 'Course, we're also hearing that this one will hover well above the $300 mark, so it's certainly not aimed at the budget-minded bookworms. So many syllables, so little time...

[Thanks, Tom]

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