Linden Lab chases new logo for Second Life Snowglobe viewer

Linden Lab has launched a contest on 99designs

to obtain a new logo for their SnowglobeSecond Life viewer. The prize has been prepaid to 99designs and the chosen winner will be paid the sum of US$295 by them.

Of course, a logo to these requirements would normally cost quite a bit more through normal channels. We can't help thinking that if Linden Lab were truly thinking of this as community-sourcing, that they'd be offering commercial rates to the winner. As it is, the proffered prize is much closer to the bottom of the range of logo-design prizes on 99designs than it is to the top.

For that matter, there's the requirements. We can't honestly think of a single logo – well, ever – which could be described as "welcoming, evoking a sense of community and personality." At least, not by anyone outside of the branding business.

All in all, it's quite a tough ask. The range of requirements, both emotional and mechanical, are quite steep, especially for the asking price. Nevertheless, there are a few entries in already. We are, as always, interested in your own thoughts.

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