Fitness First competing with, supporting Wii Fit
The Fitness First gym chain, not content to allow Gold's Gym to dominate the licensed Wii exercise game market, has attached its name to both a Wii game and peripherals. Releasing in Europe this September, NewU Fitness First Personal Trainer includes not just exercise programs but a healthy eating guide as well.
In addition, the company has partnered with European accessories manufacturer Blaze to, well, put its name on some standard Wii exercise accessories. The offerings include a silicone Balance Board skin, a yoga mat, a Wiimote holder that straps onto the player's leg, and wrist weights. Oddly, this stuff is all labeled for use with Wii Fit, suggesting a realistic understanding of what people will actually be using it for. The total lack of a consistent marketing campaign suggests just how much thought is going into this. Why not put your own game's name on the accessories?
[Via MCV]
