What's in a Name: XSEED JKS

While they may not be the most recognizable brand to you just yet, XSEED has been bringing some really interesting titles stateside. Here's the story behind the company's name:

"Our president had seen a Japanese show about entrepreneurs where they talked about planting the seed, the foundation for a new business. So the original idea was to go with the name 'Seed,' but there were a lot of businesses that already had that name.

"We then started looking for variations to this name when someone came up with adding 'ex' before it to give it the additional meaning of "to exceed." We messed around with the letters for a while until we got to 'XSEED,' but were told by our lawyer that it was too general a name to trademark and that we had to make it more specific somehow. After a lot of thought, we finally decided to add our initials to the end, 'JKS' (luckily 4 of the initial 6 founders had a name that started with 'K') to become XSEED JKS, Inc., similar to how Dreamworks SKG stood for Spielberg, Katzenberg, and Geffen."

– Ken Berry, XSEED JKS spokesman

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