Leica to announce new cameras on September 9th, absolute best day to stand out in the headlines
![](https://s.yimg.com/ny/api/res/1.2/iGUK0z62hOszKoErCKMACw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTQ5MQ--/https://s.yimg.com/uu/api/res/1.2/1iIwLT7LmQq6S22_CT8Dqg--~B/aD0zMDc7dz02MDA7YXBwaWQ9eXRhY2h5b24-/https://www.blogcdn.com/www.engadget.com/media/2009/08/leica-sept-9-annc-rm-eng.jpg)
We know Leica's target demographic is decidedly less consumer and more devoted professional photography, but even still, September 9th isn't exactly the most apt timing to maximize press coverage on a next generation camera lineup when your competition of the day will be Apple's annual iPod event and the release of Beatles Rock Band. Still, the urge to make announcements on 9-9-2009 at 9:00AM ET has gotta be too hard to pass up, and possibly not topped until 10:00AM on October 10th of next year. Video teaser after the break; no idea what we're expecting to see from Leica (M8 successor, perhaps?), but we can all but guarantee it won't be priced for mass consumption.
[Via Pocket-Lint]