PSP Go found in the wild being sold ahead of October 1st launch date?

Feel free to feign surprise, but seeing how Sony handled the PlayStation 3 Slim's launch, we kind of expected this. According to an anonymous tipster, at least one Metro Atlanta-area Target store has the PSP Go in stock and is apparently already selling them to (presumably) eager customers. So much for that October 1st street date, but you're still gonna have to wait until then for all the new digital content. We've pinged Sony for more details. In the meantime, anyone else happen upon the new portable during their daily travels?