J.D. Power smartphone study ranks iPhone #1 in customer satisfaction

By Steve Sande

I don't know about you, but when I hear the name "J.D. Power and Associates," I think of customer satisfaction for automobile manufacturers.

The company also does customer satisfaction surveys in a number of other industries, and yesterday they released the 2009 Wireless Consumer Smartphone Satisfaction Survey and the 2009 Wireless Business Smartphone Satisfaction Survey. As you might not expect after all of the commenter griping we see about the iPhone, Apple nabbed the number one spot in customer satisfaction in both the consumer and business surveys.

As you can see in the regretfully fuzzy screenshot above, the iPhone took first-place honors in the consumer smartphone index with a score of 811 out of a possible 1,000. More importantly, the iPhone was the only smartphone to get a five-circle ("Among the best") Power Circle rating. LG was the surprising second-place contestant, with only three circles ("About average") and a 775 overall score.

The iPhone is no slouch in the business world, grabbing the lead in the business smartphone satisfaction ratings (see below) with an 803 index ranking. Businesses surveyed agreed with consumers and gave the iPhone an "Among the best" Power Circle Rating, significantly better than RIM's BlackBerry devices. The J.D. Power and Associates ratings tend to have the respect of many enterprise CIOs, so this should be good news for Apple in terms of increasing enterprise iPhone sales.

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