Found Footage: Little World Gifts enters the world of virtual gifting
Have you ever wanted to send a loved one a rose, but knew that you wouldn't be able to deliver it yourself? Or maybe you wanted to cheer up a friend in the hospital, but you were on another continent? If the Liverpudlians at Little World Gifts have their way, you'll soon be exchanging virtual gifts with your friends.
The six-person UK startup has been working on a self-titled iPhone app that they hope to ship in December. The app lets you purchase virtual gifts from a shop and send them to others who either have the app or are Facebook users. As you can see in the video above, the gifts are high-resolution 3D items that you and your friends can touch and manipulate.
Your friends receive push notifications that you've sent them a gift, and can then add them to their collection in their copy of the app, or enjoy them in a separate Facebook app.
In case you think virtual goods are a silly idea, Little Worlds Gifts points out that it is estimated that consumers will spend over US$1 billion on virtual goods in 2009 through online games and social networks. Facebook generates almost US$40 million annually through sales of virtual gifts.
Little World Gifts hasn't announced a price for the app or the virtual gifts, but TUAW will keep an eye on this virtual boutique for future reference.
