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Australia's Seven, Nine and Ten not leaping to add new digital channels

Darren Murph

Australia's Seven, Nine and Ten -- the three free-to-air networks in the country -- are now free to launch new digital channels to supplement their current offerings, but on the whole, there's not much excitement about doing so. Thus far, the only one that has even announced plans to launch a new channel with distinct programming is Ten, which hopes to debut a 24-hour HD sports channel dubbed One. If everyone would follow suit, the commercial networks alone could offer a total of nine stations with unique programming. Sadly, the networks have known about this opportunity for two years now, but it seems to us that everyone might be waiting around for another to seriously approach the opportunity before they follow suit. Monkey see, monkey do, right?

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